If the Prius costs $2,673 less a year for gas than the Ram, but costs $10,628 more, it would take four years for the Prius to make up the difference with its gas savings. More, if you drive less than 15,000 miles a year... [xfloat=right]
http://www.cleanmpg.com/photos/data/501/2007_Cadillac_Escalade.jpg[/xfloat]Steven Cole Smith - Orlando Sentinel - August 17, 2008
I'm reminded of a strip Dogbert is selling a "discount" lottery ticket, that after the buyer received it, it turned out the drawing was yesterday - Ed Years ago - decades, actually -- I took a course on real estate taught by an agent who had some good advice for selling a house: You need to work up to a price people will pay for your house, rather than work down from what you think it's worth.
That advice, brutal as it may be, applies to a large portion of the auto industry now: Certain segments of the market, notably trucks and SUVs, aren't selling. So dealers and manufacturers keep lowering prices. In a sense, they're starting at the value of the steel and rubber, and working up, rather than starting at the list price and working down.
So here's the question: At what point do gas guzzlers become a good buy?
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